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Globalization and Cultural Identity
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What underlying cultural dynamics contribute to the strengthening of local identities in India amidst the forces of globalization?

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A

Increased exposure to global media leads to a uniform culture

B

The preservation of traditional practices in response to external influences

C

Economic growth that diminishes local customs

D

A decline in local languages due to global communication trends

Understanding the Answer

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When people see outside ideas, they often keep their own traditions alive to feel unique. Other options are incorrect because Some think that seeing worldwide media makes everyone the same; It is easy to think that money growth wipes out old ways.

Key Concepts

Globalization
Cultural Identity
Cultural Homogenization
Topic

Globalization and Cultural Identity

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hard level question

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Definition
Definition

Globalization refers to the increasing interconnectedness of economies and cultures across the globe. While it often leads to cultural homogenization, in the context of Indian society, it can strengthen local cultural identities and specificities. Understanding this dynamic is crucial for business students as it highlights the importance of cultural awareness in global markets and the impact of globalization on local practices and consumer behavior.

Topic Definition

Globalization refers to the increasing interconnectedness of economies and cultures across the globe. While it often leads to cultural homogenization, in the context of Indian society, it can strengthen local cultural identities and specificities. Understanding this dynamic is crucial for business students as it highlights the importance of cultural awareness in global markets and the impact of globalization on local practices and consumer behavior.

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