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Strategic Decision-Making
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A company is deciding whether to enter a new market or focus on improving its existing product line. Which category of strategic decision-making does this situation best represent?

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Learning Path
Learning Path

Question & Answer
1
Understand Question
2
Review Options
3
Learn Explanation
4
Explore Topic

Choose AnswerChoose the Best Answer

A

Market Development

B

Product Development

C

Diversification

D

Market Penetration

Understanding the Answer

Let's break down why this is correct

Choosing a new market means the company wants to sell its current products to different customers. Other options are incorrect because The idea of making a new or improved product is about staying in the same group of buyers; Diversification means the firm starts offering something completely new, like a phone company selling shoes.

Key Concepts

Strategic Decision-Making
Market Development
Product Development
Topic

Strategic Decision-Making

Difficulty

medium level question

Cognitive Level

understand

Deep Dive: Strategic Decision-Making

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Definition
Definition

Strategic decision-making involves evaluating alternatives and selecting the best course of action to achieve organizational goals. It requires analyzing data, forecasting outcomes, and considering long-term implications. Effective strategic decision-making is essential for sustainable growth and competitive advantage.

Topic Definition

Strategic decision-making involves evaluating alternatives and selecting the best course of action to achieve organizational goals. It requires analyzing data, forecasting outcomes, and considering long-term implications. Effective strategic decision-making is essential for sustainable growth and competitive advantage.

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