What is the primary purpose of sociological research methodology?

The primary purpose of sociological research methodology is to gather and analyze information about social behavior and society in a systematic way. This helps sociologists understand how people interact, the structures that shape our lives, and the patterns that emerge within different groups. For example, if researchers want to study how teenagers use social media, they might conduct surveys or interviews to collect data on their habits and feelings. By using careful methods, they can draw conclusions that are reliable and can help explain larger social trends. Overall, this methodology is essential for producing knowledge that can inform policies and improve society.