How do moral entrepreneurs influence societal norms related to deviance?

Moral entrepreneurs are individuals or groups who actively try to change societal norms about what is considered acceptable behavior. They often do this by raising awareness about certain issues, arguing that specific behaviors are harmful or wrong, and pushing for laws or social changes. For example, someone advocating against smoking in public places might highlight the health risks it poses to others, which can lead to new laws banning smoking in those areas. As these new norms take hold, behaviors that were once seen as acceptable can become viewed as deviant. This process shows how moral entrepreneurs shape our understanding of right and wrong in society.