In sociology, what does the concept of 'seeing the strange in the familiar' primarily encourage researchers to do when analyzing everyday interactions?

The concept of "seeing the strange in the familiar" encourages researchers to look at everyday interactions and experiences from a fresh perspective. It means that instead of taking things for granted, they should question why people behave the way they do in ordinary situations. For example, when people greet each other, it seems simple, but researchers might explore the deeper meanings behind the greetings, like social norms or cultural expectations. By doing this, they can uncover patterns and insights that are often overlooked in daily life. This approach helps sociologists understand the social structures and meanings that shape our behavior.