📚 Learning Guide
Research Methods in Sociology
easy

What is a primary advantage of using interviews as a research method in sociology?

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Choose the Best Answer

A

They allow for in-depth responses and a deeper understanding of participant perspectives.

B

They are quicker to conduct than surveys.

C

They require less preparation than other methods.

D

They provide quantifiable data that is easy to analyze.

Understanding the Answer

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Answer

One primary advantage of using interviews in sociology is that they allow researchers to gather in-depth information directly from individuals. This method lets sociologists explore people's thoughts, feelings, and experiences in a way that surveys or questionnaires cannot. For example, if a researcher wants to understand how different communities cope with change, they can conduct interviews to hear personal stories and insights that reveal deeper social dynamics. Interviews also promote a more personal connection, making participants feel valued and encouraging them to share more openly. Overall, this method can lead to richer, more nuanced data that helps to better understand complex social issues.

Detailed Explanation

Interviews let people share their thoughts in detail. Other options are incorrect because Some think interviews are faster than surveys; It's a common belief that interviews need less prep work.

Key Concepts

interviews
Topic

Research Methods in Sociology

Difficulty

easy level question

Cognitive Level

understand

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