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Research Methods in Sociology
hard

In the context of sociology, how do qualitative research methods differ from quantitative research methods when utilizing interviews as a data collection tool?

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Choose the Best Answer

A

Qualitative research focuses on numerical data, while quantitative research focuses on subjective experiences.

B

Qualitative research seeks to understand meanings and experiences, whereas quantitative research aims to measure and analyze statistical data.

C

Both qualitative and quantitative research use interviews in the same way, leading to similar outcomes.

D

Qualitative research only uses open-ended interviews, while quantitative research uses only closed-ended interviews.

Understanding the Answer

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Answer

In sociology, qualitative research methods focus on understanding people's feelings, thoughts, and experiences in depth, while quantitative research methods aim to measure and analyze numerical data for patterns. When using interviews, qualitative researchers might ask open-ended questions to encourage participants to share detailed stories and insights about their lives. For example, if studying how people cope with stress, a qualitative interview might explore personal experiences in a narrative form. In contrast, quantitative researchers would likely ask specific, closed questions to gather data that can be easily counted, such as rating stress on a scale from 1 to 10. This difference impacts how researchers interpret the data, with qualitative methods seeking rich, descriptive information and quantitative methods focusing on statistical analysis.

Detailed Explanation

Qualitative research is about understanding people's feelings and experiences. Other options are incorrect because This answer mixes up the focus of each method; This answer suggests both methods use interviews the same way, which is not true.

Key Concepts

qualitative research
quantitative research
interviews
Topic

Research Methods in Sociology

Difficulty

hard level question

Cognitive Level

understand

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