What term describes the process where traditional values and beliefs are replaced by a focus on efficiency and logic in modern society?

The term that describes the process where traditional values and beliefs are replaced by a focus on efficiency and logic in modern society is called rationalization. This means that people start to prioritize facts and practical solutions over customs and emotions. For example, in many businesses today, decisions are often made based on data and analysis rather than on personal relationships or gut feelings. This shift helps organizations run more smoothly and effectively, but it can sometimes lead to a loss of personal connections and cultural traditions. Overall, rationalization reflects how society changes as it becomes more modern and focused on productivity.