The concept of rationalization in modern society implies that traditional norms and values have been completely abandoned in favor of purely rational decision-making processes.

Rationalization in modern society means that people often make decisions based on logic and efficiency rather than traditional beliefs or values. This process involves using reason and facts to guide choices, which can lead to more effective outcomes in areas like business and technology. For example, a company might choose to hire the most qualified candidate for a job based solely on their skills and experience, rather than considering their background or connections. While this can lead to better performance, it can also mean that important cultural or community values are overlooked. Therefore, while rationalization helps streamline decisions, it can sometimes leave behind the rich traditions and emotional aspects that are important in people's lives.