How does the process of rationalization in modern society influence the values and norms that govern social interactions, potentially leading to alienation among individuals?

Rationalization in modern society refers to the way people start to think and act based on logic and efficiency rather than tradition or emotion. This shift often leads to strict rules and procedures that govern how we interact with each other, making relationships feel more impersonal. For example, in a workplace, employees might focus solely on productivity, ignoring the importance of personal connections and teamwork. As a result, individuals may feel isolated or alienated because their interactions lack warmth and understanding. This change in values can make it harder for people to form meaningful relationships, leading to a sense of loneliness even in a crowded world.