According to Max Weber, what is the primary characteristic of rationalization in modern society?

Max Weber described rationalization as the process where traditional ways of thinking and acting are replaced by a focus on efficiency and logic. In modern society, this means that people and organizations often prioritize methods that are calculated and systematic, aiming for the best results with the least waste of time and resources. For example, in a business, instead of relying on personal relationships to get work done, companies now use data analysis and structured systems to make decisions. This shift helps to improve productivity but can sometimes lead to a lack of personal touch or creativity. Overall, rationalization represents a move towards a more organized and predictable way of living and working in our increasingly complex world.