What is a primary advantage of using interviews as a qualitative research method?

One primary advantage of using interviews as a qualitative research method is that they allow for in-depth exploration of people's thoughts and feelings. Unlike surveys, interviews can adapt based on the conversation, letting researchers ask follow-up questions that reveal deeper insights. For example, if a participant shares a surprising experience, the interviewer can probe further to understand the emotions behind it. This flexibility helps capture the richness of human experiences, making the data more meaningful. Overall, interviews create a personal connection that encourages participants to share more detailed and honest responses.