Qualitative research methods primarily aim to quantify social phenomena through statistical analysis.

Qualitative research methods do not primarily aim to quantify social phenomena; instead, they focus on understanding people's experiences, thoughts, and feelings. This type of research uses interviews, open-ended surveys, and observations to gather deep insights into how individuals perceive the world around them. For example, if a researcher wants to understand how students feel about online learning, they might conduct interviews to explore their experiences instead of just using numbers to measure satisfaction. By analyzing these rich descriptions, qualitative research helps uncover patterns and themes that are often missed in quantitative studies. Ultimately, the goal is to gain a deeper understanding of complex social issues rather than just counting responses.