📚 Learning Guide
Qualitative Research Methods
hard

In qualitative research, how do focus groups, participant observation, and case studies differ in their approach to data collection and analysis?

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Learning Path

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Choose the Best Answer

A

Focus groups collect data through conversations, participant observation through immersive involvement, and case studies through extensive narrative.

B

Focus groups rely on statistical analysis, participant observation on surveys, and case studies on experimental design.

C

Focus groups prioritize individual interviews, participant observation emphasizes quantitative metrics, and case studies lack methodological rigor.

D

Focus groups are used exclusively for quantitative data, participant observation is not suitable for social settings, and case studies are merely anecdotal.

Understanding the Answer

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Answer

In qualitative research, focus groups, participant observation, and case studies each have unique ways of gathering and analyzing information. Focus groups involve bringing together a small group of people to discuss a specific topic, allowing researchers to capture diverse opinions and interactions among participants. Participant observation means the researcher immerses themselves in a community or context to observe behaviors and interactions firsthand, which helps them understand the social dynamics at play. Case studies focus on an in-depth exploration of a single individual, group, or event, providing detailed insights and context that can reveal complex phenomena. For example, if a researcher wants to study how students feel about school lunches, they might use a focus group to gather various opinions, observe lunch behaviors in the cafeteria, and conduct a case study on one school's lunch program to get a comprehensive view.

Detailed Explanation

Focus groups gather information through group discussions. Other options are incorrect because This option confuses qualitative and quantitative methods; This option suggests that focus groups use interviews, but they actually use group discussions.

Key Concepts

focus groups
participant observation
case studies
Topic

Qualitative Research Methods

Difficulty

hard level question

Cognitive Level

understand

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