What is the primary goal of the McDonaldization of society, particularly in terms of efficiency?

The primary goal of the McDonaldization of society is to make processes more efficient, meaning they are designed to be faster and easier for both businesses and customers. This idea comes from how fast-food restaurants like McDonald's operate, where everything is streamlined to serve food quickly and consistently. By focusing on efficiency, businesses can serve more customers in less time, leading to higher profits. For example, when you go to a fast-food restaurant, you can order your meal, pay, and receive it in just a few minutes, which is much quicker than a traditional sit-down restaurant. This approach can be seen in many aspects of life, from online shopping to education, where speed and predictability are often prioritized over other qualities.