The concept of __________ refers to the increasing dominance of efficiency, predictability, uniformity, and control in various aspects of daily life, as articulated by sociologist George Ritzer.

The concept of McDonaldization of Society, introduced by sociologist George Ritzer, describes how many parts of our daily lives are becoming more efficient, predictable, and uniform, much like a fast-food restaurant. This means that businesses and services focus on making things quicker and easier, often sacrificing quality for speed and consistency. For example, when you go to a fast-food chain, you know exactly what to expect: the menu is the same, the service is quick, and the food looks similar no matter where you are. This approach can make life simpler, but it can also lead to a loss of variety and individuality in our experiences. Overall, McDonaldization shows how our world is increasingly shaped by the desire for efficiency and control.