How do moral entrepreneurs contribute to the process of labeling individuals as deviant within the framework of social control?

Moral entrepreneurs are individuals or groups that create and promote rules about what is considered right or wrong in society. They play a key role in labeling others as deviant by defining certain behaviors as unacceptable. For example, if a group of activists believes that drug use is harmful, they might campaign for strict laws against it. As these laws become accepted, people caught using drugs may be labeled as deviant, even if their behavior does not harm anyone. This process shows how moral entrepreneurs influence societal views and control by shaping the definitions of deviance.