According to labeling theory in sociology, how do societal norms influence the perception of deviant behavior?

Labeling theory in sociology suggests that society creates rules about what is considered normal behavior, and when someone breaks these rules, they are labeled as deviant. This label can change how others see them, often leading to a cycle where the labeled person starts to identify with that label and continues to behave in ways that fit it. For example, if a teenager is caught shoplifting and is labeled a "thief," they might embrace that identity and engage in more stealing, believing it is who they are. This shows how powerful societal labels can be, influencing not only how people perceive others but also how individuals view themselves. Ultimately, labeling can reinforce deviant behavior rather than reduce it, making it an important concept to understand in sociology.