What is the primary concern regarding cultural homogenization in the context of globalization?

The main worry is that globalization can push many societies toward a single, dominant culture, often the culture of powerful economies, which erodes the unique traditions, languages, and values that make each community distinct. When global brands and media dominate, local art, customs, and even everyday practices can be replaced by a more uniform, market‑driven way of life. This loss of diversity means that future generations may have little sense of their own heritage or the stories that shaped their people. For example, a small Pacific island community might see its traditional music and ceremonies replaced by internationally popular pop music and fast‑food restaurants, diminishing its cultural identity. In short, cultural homogenization threatens the richness and resilience of diverse societies.