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Globalization and Cultural Identity
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In the context of globalization, the phenomenon where local cultural identities are reinforced rather than diminished is often referred to as __________. This is particularly evident in Indian society where distinct cultural practices remain strong despite global influences.

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Learning Path

Question & Answer
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2
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Choose AnswerChoose the Best Answer

A

Glocalization

B

Cultural Imperialism

C

Cultural Homogenization

D

Transnationalism

Understanding the Answer

Let's break down why this is correct

The idea is that global ideas are mixed with local traditions. Other options are incorrect because The misconception is that one culture forces its way over others; The misconception is that cultures become identical worldwide.

Key Concepts

Globalization
Cultural Identity
Cultural Homogenization
Topic

Globalization and Cultural Identity

Difficulty

hard level question

Cognitive Level

understand

Deep Dive: Globalization and Cultural Identity

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Definition
Definition

Globalization refers to the increasing interconnectedness of economies and cultures across the globe. While it often leads to cultural homogenization, in the context of Indian society, it can strengthen local cultural identities and specificities. Understanding this dynamic is crucial for business students as it highlights the importance of cultural awareness in global markets and the impact of globalization on local practices and consumer behavior.

Topic Definition

Globalization refers to the increasing interconnectedness of economies and cultures across the globe. While it often leads to cultural homogenization, in the context of Indian society, it can strengthen local cultural identities and specificities. Understanding this dynamic is crucial for business students as it highlights the importance of cultural awareness in global markets and the impact of globalization on local practices and consumer behavior.

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