In the context of globalization, the phenomenon where local cultural identities are reinforced rather than diminished is often referred to as __________. This is particularly evident in Indian society where distinct cultural practices remain strong despite global influences.

The blank is “cultural resilience. ” It means that as global ideas spread, local peoples keep their traditions alive and sometimes even strengthen them. This happens in India, where festivals, languages, and rituals are maintained and adapted, showing that culture can grow rather than fade. For example, Bollywood films incorporate local folk songs even while using Hollywood‑style storytelling. Thus, cultural resilience shows that globalization can reinforce, not erase, local identities.