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Globalization and Cultural Identity
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How can globalization lead to a strengthening of local cultural identities in Indian society?

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A

By promoting uniformity in cultural practices across all societies

B

By encouraging the adoption of global brands at the expense of local traditions

C

By enabling local cultures to gain visibility and adapt in a global context

D

By completely erasing local identities in favor of a global culture

Understanding the Answer

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Globalization gives people a bigger stage to share their traditions. Other options are incorrect because Many think globalization makes everyone act the same, but it actually shows differences; Some believe global brands replace local ways, but they often coexist.

Key Concepts

Globalization
Cultural Identity
Cultural Homogenization
Topic

Globalization and Cultural Identity

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easy level question

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Deep Dive: Globalization and Cultural Identity

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Definition
Definition

Globalization refers to the increasing interconnectedness of economies and cultures across the globe. While it often leads to cultural homogenization, in the context of Indian society, it can strengthen local cultural identities and specificities. Understanding this dynamic is crucial for business students as it highlights the importance of cultural awareness in global markets and the impact of globalization on local practices and consumer behavior.

Topic Definition

Globalization refers to the increasing interconnectedness of economies and cultures across the globe. While it often leads to cultural homogenization, in the context of Indian society, it can strengthen local cultural identities and specificities. Understanding this dynamic is crucial for business students as it highlights the importance of cultural awareness in global markets and the impact of globalization on local practices and consumer behavior.

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