Globalization: Cultural Homogenization :: Localization: ?

Globalization spreads a common set of cultural practices worldwide, making societies look more alike—this is called cultural homogenization. Localization works in the opposite direction by emphasizing local traditions, languages, and customs, which keeps communities distinct. When people focus on preserving their own heritage, they create cultural differentiation or diversity. For example, while a global chain like McDonald’s offers the same menu everywhere, a local eatery might serve regional dishes that reflect the area's unique flavors and history. Thus, localization leads to cultural differentiation.