Learning Path
Question & Answer1
Understand Question2
Review Options3
Learn Explanation4
Explore TopicChoose the Best Answer
A
Launch the product as is, assuming Indian consumers will adapt to it.
B
Conduct market research to understand local preferences and adapt the product accordingly.
C
Completely abandon the product idea since it is Western and may not fit Indian culture.
D
Use only Western advertising techniques that have worked in other countries.
Understanding the Answer
Let's break down why this is correct
Answer
The company should first learn about Indian tastes, values, and traditions through local research and by talking with community members, not just by reading reports. Then it can keep its core product but add local flavors, packaging, or messaging that reflects Indian festivals, language, or symbols so people see it as part of their own culture. Working with Indian designers or local celebrities lets the brand feel authentic and gives the product a homegrown identity. For example, a Western snack brand could introduce a mango‑spiced version and run a campaign featuring popular Bollywood actors, showing that the product respects and celebrates Indian preferences while still staying true to its original appeal. This balanced approach lets the company grow its business while honoring and strengthening local cultural identities.
Detailed Explanation
Doing market research lets the company learn what Indian customers like and dislike. Other options are incorrect because The idea that Indian shoppers will automatically accept a foreign product is a misconception; Assuming a Western product cannot fit Indian culture is an extreme mistake.
Key Concepts
Globalization
Cultural Identity
Consumer Behavior
Topic
Globalization and Cultural Identity
Difficulty
easy level question
Cognitive Level
understand
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