What is the primary method used in ethnographic research to gather data about a group's daily life?

The primary method used in ethnographic research to gather data about a group's daily life is participant observation. This means that researchers immerse themselves in the community they are studying, often living among the people and taking part in their daily activities. By doing this, they can see firsthand how individuals interact, communicate, and behave in their natural environment. For example, a researcher studying a small village might join in local festivals, attend community meetings, and even share meals with families to better understand their culture and social practices. This close involvement helps researchers gain deeper insights that surveys or interviews alone might miss.