Ethnographic research primarily focuses on testing specific hypotheses rather than exploring the lived experiences of individuals within a community.

Ethnographic research is a method used by sociologists to understand the lives and cultures of people by observing them in their natural environments. Unlike traditional research that tests specific hypotheses, ethnography emphasizes exploring the everyday experiences and perspectives of individuals within a community. For example, a researcher might spend months living in a neighborhood to learn how residents interact, celebrate traditions, and face challenges. This immersive approach helps uncover deep insights about social behaviors and cultural practices that numbers alone cannot reveal. Ultimately, ethnography values the richness of human experience over strict testing of ideas.