Ethnographic research is to immersive observation as quantitative research is to what?

Ethnographic research involves deeply observing and participating in the daily lives of people to understand their culture and behaviors. It focuses on gathering rich, detailed information through direct experience. On the other hand, quantitative research is about collecting numerical data that can be measured and analyzed statistically. This type of research often uses surveys or experiments to gather data that can show patterns or trends. For example, if a researcher wants to know how many people in a city prefer public transportation over driving, they might distribute a survey to collect numerical responses, allowing for clear comparisons and conclusions.