What is a significant underlying cause for the increased international appreciation of local cultural expressions, such as folk songs and traditional dances, in the context of cultural globalization?

A key reason is that global media and the internet make it easier for people everywhere to discover and share cultural content, turning local traditions into worldwide curiosities. Because people can now listen to folk songs or watch traditional dances from any country with a few clicks, they start to value these unique expressions as treasures worth preserving. This curiosity turns into respect and admiration, encouraging artists to keep their heritage alive while also allowing audiences to connect across borders. For example, a viral video of a Mexican mariachi band performed on a global streaming platform sparked interest from people in Japan, who then requested similar performances from their own local groups. This flow of exposure and appreciation is a hallmark of cultural globalization.