How do multinational corporations (MNCs) adapt their brands to navigate market trends influenced by cultural globalization?

Multinational corporations notice that people around the world are sharing ideas, music, food, and values through the internet, so a brand that works in one country may not feel right in another. To keep customers happy, they change the look of their logo, the words they use, or the story they tell so that it respects local tastes while still showing the same core promise. For instance, a fast‑food chain might offer a local dish on its menu and use a slogan in the native language, but keep the same friendly mascot so customers feel a mix of familiarity and local pride. By studying local trends, listening to feedback, and testing small changes before a full launch, MNCs can stay relevant and avoid cultural misunderstandings. This careful balance lets the brand feel both global and local, making it easier for people worldwide to connect with it.