Cultural globalization primarily leads to the homogenization of local cultures, making them indistinguishable from one another, rather than fostering appreciation for cultural diversity.

Cultural globalization spreads ideas, products, and media worldwide, and this can blur local distinctions when people adopt similar fashions, foods, and entertainment. However, the same processes also expose people to new traditions, encouraging curiosity and respect for differences. The result is a mix: some local customs fade, while others are revived or blended in creative ways. For instance, a small town in Japan might adopt Instagram for marketing, yet it also uses the platform to showcase its unique tea ceremony, attracting visitors who learn about that tradition. Thus, globalization tends to create both shared patterns and renewed appreciation for diversity.