Cultural globalization can lead to the international appreciation of local cultural expressions, such as traditional dances and handicrafts, which ultimately enhances their _______ in a global marketplace.

Cultural globalization can lead to the international appreciation of local cultural expressions, such as traditional dances and handicrafts, which ultimately enhances their value in a global marketplace. When people around the world recognize and enjoy these cultural products, they become more sought after, raising prices and demand. This increased value encourages artisans to preserve and innovate their traditions, creating a virtuous cycle. For example, a hand‑woven basket from a remote village may command a higher price after a global fashion show spotlights its craftsmanship, boosting both the artisans’ income and the cultural heritage’s visibility.