What is a common factor that often drives cultural change within a society?

One common factor that drives cultural change within a society is the influence of technology. As new technologies are developed, they can change how people communicate, work, and even think. For example, the rise of the internet has transformed how we access information and connect with others, leading to new cultural trends like social media. This shift can create counter-cultures as some people may resist these changes, preferring traditional ways of living. Overall, technology often acts as a catalyst for both cultural change and the emergence of alternative viewpoints within society.