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SWOT Analysis
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A small café is struggling to attract new customers in a competitive market. The owner decides to conduct a SWOT analysis to identify areas for improvement. Which of the following scenarios exemplifies the most effective use of the SWOT analysis in this context?

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Learning Path
Learning Path

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Choose AnswerChoose the Best Answer

A

The owner lists their café's location as a weakness and decides to move to a more populated area without considering other factors.

B

The owner identifies high-quality ingredients as a strength, recognizes the growing trend of organic food as an opportunity, but fails to address their limited social media presence as a threat.

C

The owner assesses their strengths and weaknesses, such as unique recipes and limited marketing, while also exploring opportunities like community events and threats like nearby competition.

D

The owner focuses solely on external threats and opportunities, ignoring internal strengths and weaknesses which limits their strategic planning.

Understanding the Answer

Let's break down why this is correct

The owner looks at what the café does well, what it lacks, what outside chances exist, and what outside dangers loom. Other options are incorrect because The owner focuses only on the café’s location and thinks moving will solve everything; The owner notes good ingredients and an organic food trend but overlooks its weak social media.

Key Concepts

SWOT Analysis
Strategic Planning
Market Analysis
Topic

SWOT Analysis

Difficulty

medium level question

Cognitive Level

understand

Deep Dive: SWOT Analysis

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Definition
Definition

SWOT analysis is a strategic planning technique used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to a business, product, or market. It helps in decision-making by assessing internal and external factors that can impact the organization's strategy and growth.

Topic Definition

SWOT analysis is a strategic planning technique used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to a business, product, or market. It helps in decision-making by assessing internal and external factors that can impact the organization's strategy and growth.

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