Thematic analysis in psychology is primarily concerned with quantifying the frequency of themes in qualitative data rather than providing a rich interpretation of the data's context. True or False?

False. Thematic analysis is a qualitative method that focuses on identifying, describing, and interpreting patterns or themes that emerge from data, not merely counting how often they appear. It emphasizes understanding the meaning and context of participants' experiences rather than producing statistical tallies. Researchers use thematic analysis to explore how themes relate to each other and to broader concepts. For example, a study on stress might uncover themes of "lack of control" and "social support," and the analyst would interpret how these themes explain participants' coping strategies, rather than just noting how many times each phrase is used.