In thematic analysis, the process of identifying and analyzing patterns within qualitative data is often referred to as ___ analysis.

In thematic analysis, the process of spotting and studying patterns in qualitative data is called theme analysis. This step involves reading the data, coding interesting parts, and then grouping those codes into themes that capture important ideas. For example, if students interview about online learning, you might code words like “flexibility,” “distraction,” and “interaction,” then combine them into a theme such as “online learning challenges. ” By focusing on themes, researchers can turn raw words into clear, organized insights. This helps to turn the messy data into understandable, organized knowledge.