📚 Learning Guide
Qualitative Data Analysis Pitfalls
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Which of the following best describes a pitfall related to coding techniques that can threaten the validity of qualitative research?

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Choose the Best Answer

A

Relying solely on a single coder for data analysis

B

Using multiple coding techniques to enrich data interpretation

C

Ensuring all team members agree on the coding framework

D

Conducting member checks with participants

Understanding the Answer

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Answer

A common pitfall is forcing data into a rigid, pre‑set coding scheme that does not reflect the participants’ own meanings, which can distort the findings. When researchers impose categories that were not grounded in the data, they risk overlooking important nuances or misrepresenting participants’ perspectives. For example, if a coder forces all mentions of “support” into a single code without noticing differences between emotional and instrumental support, the analysis will miss subtle but significant distinctions. This misalignment can compromise the study’s validity by presenting a skewed or incomplete picture of the phenomenon.

Detailed Explanation

When only one person codes the data, that coder’s own ideas can shape the results. Other options are incorrect because Using several coding methods is actually helpful; Agreeing on a coding framework does not automatically fix bias.

Key Concepts

coding techniques
validity in qualitative research
Topic

Qualitative Data Analysis Pitfalls

Difficulty

medium level question

Cognitive Level

understand

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