How can the concept of causality from Einstein's Theory of Relativity be applied to understanding competitive advantage in business?

Einstein’s relativity tells us that a cause must always come before its effect, and nothing can travel faster than light to change that order. In business, a firm’s competitive advantage works the same way: the actions it takes—such as launching a new product or improving a process—must happen before the market or competitors can react. By planning and executing these moves early, a company creates a causal chain that locks in advantage, because rivals must wait to respond. For example, when Apple introduced the iPhone, it set a new standard that competitors could only imitate afterward, giving Apple a lasting edge. Thus, seeing competitive moves as causal events helps managers time their actions to stay ahead of the market.