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Globalization and Cultural Identity
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How does globalization paradoxically strengthen local cultural identities in Indian society?

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A

By promoting a uniform global culture that erases local traditions.

B

By providing access to global markets that encourages the revival of local crafts.

C

By forcing local cultures to adopt Western practices exclusively.

D

By limiting the influence of technology on local traditions.

Understanding the Answer

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Globalization opens markets worldwide. Other options are incorrect because Some think globalization makes everyone the same and wipes out local customs; It is easy to think that globalization forces only Western ways.

Key Concepts

Globalization
Cultural Identity
Cultural Homogenization
Topic

Globalization and Cultural Identity

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medium level question

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Definition
Definition

Globalization refers to the increasing interconnectedness of economies and cultures across the globe. While it often leads to cultural homogenization, in the context of Indian society, it can strengthen local cultural identities and specificities. Understanding this dynamic is crucial for business students as it highlights the importance of cultural awareness in global markets and the impact of globalization on local practices and consumer behavior.

Topic Definition

Globalization refers to the increasing interconnectedness of economies and cultures across the globe. While it often leads to cultural homogenization, in the context of Indian society, it can strengthen local cultural identities and specificities. Understanding this dynamic is crucial for business students as it highlights the importance of cultural awareness in global markets and the impact of globalization on local practices and consumer behavior.

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