📚 Learning Guide
Understanding Price Discrimination
hard

Which of the following scenarios best illustrates effective price discrimination in a market with varying demand elasticity?

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Learning Path
Learning Path

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Choose the Best Answer

A

A movie theater charges lower prices for matinee showings to attract more customers.

B

A software company offers a free trial period for all users before charging a subscription fee.

C

An airline sells tickets at different prices based on the time of booking and passenger urgency.

D

A grocery store applies a uniform discount on all products during a sale.

Understanding the Answer

Let's break down why this is correct

Answer

Price discrimination happens when a seller charges different prices to different customers for the same product, based on how much they are willing to pay. For example, a movie theater might charge lower prices for children and seniors, while adults pay a higher price because they have a higher demand for that experience and can afford to pay more. This strategy works well because families might be more price-sensitive, meaning they are less likely to buy tickets if the price is too high, while adults might prioritize seeing the movie regardless of price. By adjusting prices based on the customers' willingness to pay, the theater maximizes its profits and serves different groups effectively. This way, the theater can fill more seats and increase overall revenue while making it more affordable for those with less money to spend.

Detailed Explanation

Airlines change ticket prices based on when you buy them. Other options are incorrect because Lower prices for matinee showings attract more customers, but it doesn't target different willingness to pay; A free trial is not price discrimination; it offers the same chance to everyone.

Key Concepts

Price Discrimination
Market Power
Consumer Surplus
Topic

Understanding Price Discrimination

Difficulty

hard level question

Cognitive Level

understand

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