Price discrimination is to consumer surplus as market segmentation is to what?

Price discrimination is when a company charges different prices to different customers for the same product, which can lead to increased profit and changes in consumer surplus. Consumer surplus is the extra benefit that consumers get when they pay less than what they are willing to pay. Similarly, market segmentation is the process of dividing a market into smaller groups based on shared characteristics, like age or preferences. This allows businesses to target their products or services more effectively to meet the needs of different groups. Just as price discrimination aims to maximize profit by capturing more consumer surplus, market segmentation aims to enhance customer satisfaction and loyalty by providing tailored offerings to specific segments.