Learning Path
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A
A → B → C → D
B
B → A → D → C
C
A → C → B → D
D
B → C → A → D
Understanding the Answer
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Answer
Price discrimination is a strategy used by firms to charge different prices to different consumers based on their willingness to pay. The first step is to analyze consumer willingness to pay, which helps the firm understand how much different customers are willing to spend on a product. Next, the firm segments the market based on elasticity, meaning it identifies groups of consumers who respond differently to price changes. After segmenting the market, the firm sets different prices for each segment, allowing it to cater to various customer needs and maximize sales. Finally, by capturing consumer surplus, the firm can maximize its profit, ensuring it earns the most from each sale based on the specific characteristics of its customer segments.
Detailed Explanation
First, a firm needs to understand how much different customers are willing to pay. Other options are incorrect because This option suggests analyzing market segments before understanding willingness to pay; This option puts setting prices before segmenting the market.
Key Concepts
Price Discrimination
Consumer Surplus
Market Segmentation
Topic
Understanding Price Discrimination
Difficulty
medium level question
Cognitive Level
understand
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