A movie theater charges different prices for tickets based on the time of day and age of the customer (children, adults, seniors). Which category does this pricing strategy best fit?

The pricing strategy used by the movie theater is best described as price discrimination. This means that the theater charges different prices to different groups of people based on specific characteristics, like age or the time of day. For example, children might pay less for a ticket than adults, and tickets during the day could be cheaper than those in the evening. The theater does this to maximize its profits by attracting more customers at various times and encouraging families to come in. By charging different prices, the theater can cater to different budgets and increase the number of people who want to see a movie.