Learning Path
Question & Answer1
Understand Question2
Review Options3
Learn Explanation4
Explore TopicChoose the Best Answer
A
They should shut down because they cannot cover their fixed costs.
B
They should continue operating to cover some variable costs and contribute to fixed costs.
C
They should shut down because revenue is less than variable costs.
D
They should operate at a loss to prevent paying fixed costs.
Understanding the Answer
Let's break down why this is correct
Answer
In this scenario, the coffee shop has fixed costs of $15,000 each month, which means they need to cover that amount regardless of how much coffee they sell. Last month, they only made $10,000 in revenue, which is $5,000 less than their fixed costs. This situation means they are operating at a loss since their income does not cover their costs. When deciding whether to continue operating or shut down for the next month, they need to consider whether they can still cover some of their fixed costs, or if it’s better to stop operating temporarily. For example, if the shop believes it can attract more customers next month or reduce some costs, it might choose to stay open; otherwise, shutting down could minimize their losses.
Detailed Explanation
The coffee shop should keep operating. Other options are incorrect because Some might think they should stop because they can't pay all their fixed costs; This option suggests they can't cover variable costs, which isn't true.
Key Concepts
Fixed Costs
Revenue Management
Business Decision-Making
Topic
Understanding Fixed Costs and Decisions
Difficulty
medium level question
Cognitive Level
understand
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