📚 Learning Guide
Understanding Elasticity and Revenue
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If a product has inelastic demand and its price increases, what is the expected impact on total revenue?

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Learning Path
Learning Path

Question & Answer
1
Understand Question
2
Review Options
3
Learn Explanation
4
Explore Topic

Choose the Best Answer

A

Total revenue will increase

B

Total revenue will decrease

C

Total revenue will remain the same

D

Total revenue will fluctuate

Understanding the Answer

Let's break down why this is correct

Answer

When a product has inelastic demand, it means that consumers will continue to buy it even if the price goes up because they consider it necessary or have few alternatives. If the price increases, the total revenue is expected to rise because the percentage decrease in quantity demanded is smaller than the percentage increase in price. For example, if a medicine that people need increases in price by 10%, and the quantity sold only decreases by 2%, the overall revenue from sales will increase. This happens because the extra money earned from the higher price outweighs the loss from selling fewer units. Therefore, inelastic demand leads to higher total revenue when prices go up.

Detailed Explanation

When demand is inelastic, people still buy the product even if the price goes up. Other options are incorrect because Some might think that higher prices always mean fewer sales; It's a common mistake to think that prices and revenue stay the same.

Key Concepts

Inelastic demand
Unitary elasticity
Topic

Understanding Elasticity and Revenue

Difficulty

medium level question

Cognitive Level

understand

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