📚 Learning Guide
Understanding Demand Elasticity
hard

If a company raises the price of its product by 10% and observes that the quantity demanded decreases by 20%, what can be inferred about the demand elasticity of this product?

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Choose the Best Answer

A

The demand is elastic, as the percentage change in quantity demanded is greater than the percentage change in price.

B

The demand is inelastic, since consumers will always buy the product regardless of price changes.

C

The demand is perfectly elastic, meaning even a slight price increase will lead to zero demand.

D

The demand is unitary elastic, indicating the percentage changes in price and quantity demanded are equal.

Understanding the Answer

Let's break down why this is correct

Answer

When a company raises the price of its product by 10% and sees a 20% decrease in the quantity demanded, we can say that the product has elastic demand. This means that consumers are sensitive to price changes; when the price goes up, they buy much less of the product. We can calculate the elasticity of demand by dividing the percentage change in quantity demanded by the percentage change in price. In this case, it would be -20% divided by 10%, giving us an elasticity of -2. This negative value indicates that demand is elastic because the absolute value is greater than 1, meaning that consumers react strongly to price increases.

Detailed Explanation

The demand is elastic. Other options are incorrect because This option suggests that people will buy the product no matter the price; Perfectly elastic means that even a tiny price increase would make people stop buying.

Key Concepts

Demand Elasticity
Consumer Behavior
Pricing Strategies
Topic

Understanding Demand Elasticity

Difficulty

hard level question

Cognitive Level

understand

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