📚 Learning Guide
Total Revenue and Demand Elasticity
medium

If the price of a luxury good increases and total revenue also increases, this indicates that the demand for that good is __________.

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Learning Path
Learning Path

Question & Answer
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Choose the Best Answer

A

elastic

B

inelastic

C

perfectly elastic

D

unitary elastic

Understanding the Answer

Let's break down why this is correct

Answer

If the price of a luxury good increases and total revenue also increases, this indicates that the demand for that good is inelastic. Inelastic demand means that consumers are not very sensitive to price changes; they will continue to buy the good even if the price goes up because they see it as a necessity or a highly desirable item. For example, if a designer handbag becomes more expensive but people still buy it at the new price, it shows they value it so much that they are willing to pay more. This behavior leads to higher total revenue for the seller, as the increase in price outweighs any potential loss in sales volume. Therefore, inelastic demand is characterized by consumers' willingness to pay higher prices without significantly reducing their purchases.

Detailed Explanation

When the price goes up and people still buy more, it means they really want that good. Other options are incorrect because Some might think that if price goes up, people will buy less; Perfectly elastic means that any price increase would cause people to stop buying.

Key Concepts

Total Revenue
Demand Elasticity
Consumer Behavior
Topic

Total Revenue and Demand Elasticity

Difficulty

medium level question

Cognitive Level

understand

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