📚 Learning Guide
Total Revenue and Demand Elasticity
easy

How does an increase in price affect total revenue when demand is inelastic?

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Learning Path
Learning Path

Question & Answer
1
Understand Question
2
Review Options
3
Learn Explanation
4
Explore Topic

Choose the Best Answer

A

Total revenue increases

B

Total revenue decreases

C

Total revenue remains the same

D

Total revenue becomes zero

Understanding the Answer

Let's break down why this is correct

Answer

When demand is inelastic, it means that consumers will continue to buy nearly the same amount of a product even if the price increases. Because of this, when a business raises its prices, total revenue, which is the total amount of money made from sales, actually goes up. For example, if a company sells a medicine that people need, and they raise the price from $10 to $12, most customers will still buy it because they need it. Since the quantity sold does not drop much, the extra money made from the higher price means total revenue increases. In summary, with inelastic demand, higher prices lead to higher total revenue because the decrease in quantity sold is small compared to the increase in price.

Detailed Explanation

When demand is inelastic, people still buy the product even if the price goes up. Other options are incorrect because Some might think that higher prices always mean fewer sales; It's a common mistake to think that price changes don't affect revenue.

Key Concepts

Total Revenue
Demand Elasticity
Consumer Behavior
Topic

Total Revenue and Demand Elasticity

Difficulty

easy level question

Cognitive Level

understand

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