📚 Learning Guide
Total Revenue and Demand Elasticity
medium

A company raises the price of its product and observes that total revenue decreases. What does this indicate about the demand for the product?

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Learning Path
Learning Path

Question & Answer
1
Understand Question
2
Review Options
3
Learn Explanation
4
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Choose the Best Answer

A

Demand is elastic

B

Demand is inelastic

C

Demand is perfectly elastic

D

Demand is unitary elastic

Understanding the Answer

Let's break down why this is correct

Answer

When a company raises the price of its product and sees that total revenue decreases, it indicates that the demand for that product is elastic. This means that customers are sensitive to price changes; when the price goes up, they buy less of the product. For example, if a coffee shop increases the price of its coffee, and as a result, many customers choose to buy tea instead, this shows that the demand for coffee is elastic. In this situation, the company might need to consider lowering the price again to attract more customers and increase total revenue. Understanding this relationship helps businesses make better pricing decisions based on how people respond to price changes.

Detailed Explanation

When a company raises prices and revenue goes down, it means people are buying less. Other options are incorrect because Some might think inelastic demand means people will buy the same amount no matter the price; Perfectly elastic demand means customers will only buy at one price.

Key Concepts

Elasticity of Demand
Total Revenue
Price Sensitivity
Topic

Total Revenue and Demand Elasticity

Difficulty

medium level question

Cognitive Level

understand

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