A new health report reveals that a particular fruit is highly beneficial for heart health. How would this information likely affect the demand for that fruit? Classify the change in demand based on the factors that could shift the demand curve.

A new report saying the fruit boosts heart health will make more people want it, so the overall demand will rise. This change is a shift of the entire demand curve to the right, not just a movement along the curve, because people’s preferences and perceived value have increased. The factor at work is a change in consumer preferences or perceived benefits, which is a classic demand‑curve‑shifting factor. For example, if oranges are now linked to better heart health, people may buy more oranges at every price level, just as they would if a new health benefit were discovered. Thus the demand curve shifts right, reflecting higher willingness to buy at each price.