📚 Learning Guide
Profit Maximization
easy

If a production company discovers that the marginal cost of producing an additional unit is lower than the selling price, what does this indicate about their current production level?

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Learning Path

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Choose the Best Answer

A

They should increase production to maximize profit.

B

They need to reduce production to minimize losses.

C

Their production level is optimal as it is.

D

They should immediately stop production.

Understanding the Answer

Let's break down why this is correct

Answer

If the marginal cost of an extra unit is lower than the selling price, it means each new unit sells for more than it costs to make. In that case the company can still raise its profit by making and selling more units. Therefore, the current production level is too low; the firm has not reached the point where marginal cost equals marginal revenue (the selling price). For example, if a product sells for $10 and the marginal cost to produce one more is $8, the company should keep producing until the cost rises to $10.

Detailed Explanation

The price of each extra unit is higher than the extra cost to make it, so each new unit brings more profit. Other options are incorrect because A lower marginal cost does not signal a loss; it means more units add profit, not reduce it; If price exceeds marginal cost, production is not yet at the profit‑maximizing level.

Key Concepts

Marginal Cost Analysis
Topic

Profit Maximization

Difficulty

easy level question

Cognitive Level

understand

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