📚 Learning Guide
Profit Maximization Techniques
easy

If a firm is producing 12 units where marginal revenue equals marginal cost, what can be inferred about its profit status?

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Choose the Best Answer

A

The firm is maximizing profit at this output level.

B

The firm is incurring losses because it should produce more units.

C

The firm should decrease production to increase profits.

D

The firm is not covering its variable costs.

Understanding the Answer

Let's break down why this is correct

Answer

When a firm produces 12 units of a product and finds that marginal revenue equals marginal cost, it indicates that the firm is maximizing its profit at that level of production. Marginal revenue is the additional income the firm earns from selling one more unit, while marginal cost is the extra cost incurred from producing one more unit. When these two figures are equal, it means the firm is not losing money on the next unit it produces, nor is it gaining more profit by producing less. For example, if the firm makes $10 from selling one more unit, and it costs $10 to produce that unit, it is at a balanced point where profits are maximized. Therefore, the firm is likely making the most profit possible at that production level, meaning it should continue producing 12 units unless conditions change.

Detailed Explanation

When a firm produces where marginal revenue equals marginal cost, it is maximizing profit. Other options are incorrect because Some might think the firm is losing money and should make more units; It's a common mistake to think that reducing production will increase profits.

Key Concepts

Profit Maximization
Marginal Revenue and Marginal Cost
Output Level
Topic

Profit Maximization Techniques

Difficulty

easy level question

Cognitive Level

understand

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